Logos

Primary Logo

The PRMI logo represents our corporate brand identity and its integrity must be strictly maintained in order to continue to build and protect our brand.

Primary Logo

Logo Variants

These logos are to be used when the primary logo won’t work due to contrast or space ratio issues. Each variant will have a possible use scenario. If you have any questions regarding additional use scenarios, contact the design team at ext.1000045.

Monochrome Logos

Monochrome logos are available for when the blue/silver version wouldn’t have sufficient contrast. On all monochrome versions, the pyramid has a cutout that should always be on the right side (in relation to the text). There are three categories for monochromatic logos: white, black, and other.

White Logos

Should only be used when printing the logo on a dark-colored background.

White Version
Black Logos

These logos are to be used when the primary logo won’t work due to contrast or space ratio issues. Each variant will have a possible use scenario. If you have any questions regarding additional use scenarios, contact the design team at ext.1000045.

Black Version
Other Color Logos

These logos are to be used when the primary logo won’t work due to contrast or space ratio issues. Each variant will have a possible use scenario. If you have any questions regarding additional use scenarios, contact the design team at ext.1000045.

Blue Version

Public Use

These two logo forms can and should be used in all our public collateral.

Horizontal Logo Full
Vertical Logo Full

Special Use

These logo forms should only be used when the public-use logos will have visibility issues with the full company name, such as apparel, etc.

Horizontal logo short
Vertical logo short
favicon
Favicon

Safe Area

This illustrates the minimum clear space that needs to surround the various PRMI logos. Maintaining this clear space ensures the logo always appears unobstructed and distinctly separate from other graphical elements. The x-height is based on the height of the pyramid.

Horizontal Full Safe
Vertical Full Safe
Horizontal Short Safe
Vertical Short Safe

Size & Positioning

Minimum Logo Sizes

Horizontal Full Minimum Size Vertical Full Minimum Size Horizontal Short Minimum Size Vertical Short Minimum Size Favicon Minimum Size

Logo Positioning

This is a guide for placing the logo on any marketing piece—digital or print. This example uses a standard letter-sized sheet of paper.

Suggested Logo Placements on a standard 8.5"x11" sheet of paper

Our Logo with Other Logos

When other logos are used in conjunction with the PRMI logo, the height of the other logo(s) must not exceed the height of the PRMI pyramid (X). The spacing between logos should also correspond to the height of the PRMI pyramid (X).

Other logos placement to ours with guidelines Other logos placement to ours without guidelines

Group/Team Logos

If you have an approved group name, you may use it in conjunction with the PRMI logo as shown.

The following are required:

  1. Your group name must be approved by the Marketing and Compliance departments.
  2. Your group name will go below the master logo.
  3. Your group logo must be designed by the Marketing Department.
  4. Your group name can only be used with the full horizontal logo.
  5. Your group name must follow this naming convention: “The (Name or Geographic Area) Group or Team.”
Team Logo Example
Group Logo Example

Group/Team Logo Safe Area

Team Logo Guidelines

Prohibited Logo use

Here’s a short list of prohibited logo use case scenarios. This is not an all-inclusive list. Any questions on logo use should be directed to the Marketing Design team either by phone or email. Phone: ext. 1000046; Email: [email protected]

Omissions

The logo should always be used in its entirety. We’ve provided multiple variations above, but nothing should ever be omitted from a logo. In the example below the omission of the pyramid from the original design makes this logo unacceptable for use.

Prohibited: Omission

Rearrangements

The logo should always be used in its original arrangement. In the example below, the logo elements are rearranged from the original design and is not authorized for use.

Prohibited: Rearrangements

Deformation

The logo should always be used in its original ratios. To maintain the original ratio while changing the size of a logo in an Outlook email, select the image, click and hold one of the four corners, and drag to scale proportionally. In the example below the logo has been stretched vertically and compressed horizontally from the original design and is not authorized for use.

Prohibited: Deformation

Color Alterations

The logo should always be used in its original colors. In the example below, the logo color has been changed from the original design and makes this example unacceptable for use.

Prohibited: Color Alterations

Additions

The logo should never have images or text added inside the safe area. In the example below, a heart and text have been added to the original logo within the safe area.

Prohibited: Additions

Effects

The logo shouldn’t have any effects applied to it (e.g., drop shadows, glow, patterns, or frames). In the example below, the logo has had a drop shadow added to the original design and is not authorized for use.

Prohibited: Effects

Busy Backgrounds

The logo should never be placed over a busy background since it will lower the visibility and legibility.

Prohibited: Busy Background

Low Contrast

The logo should never be placed on a background that is tonally similar as this will reduce contrast and legibility.

Prohibited: Low Contrast

Low Resolution

The logo shouldn’t be used if it’s going to pixelate. If you need a larger version of the logo, contact Marketing for the proper size based on usage.

Prohibited: Low resolution

ClickApproval

Safe Areas

Horizontal ClickApproval Tagline Safe
Horizontal ClickApproval Division Safe
Horizontal ClickApproval PRMI Safe
Vertical ClickApproval Tagline Safe
Vertical ClickApproval Division Safe
Vertical ClickApproval PRMI Safe

Minimum Logo Sizes

Horizontal ClickApproval Tagline Minimum
Horizontal ClickApproval Division Minimum
Horizontal ClickApproval PRMI Minimum
Vertical ClickApproval Tagline Minimum
Vertical ClickApproval Division Minimum
Vertical ClickApproval PRMI Minimum

For the ClickApproval Colors click here.