These are all Pantone-based spot colors, each of which has a unique code that was developed to guarantee color consistency. Pantone is an international color standard.
The CMYK color model refers to the four primary shades that are combined in different percentages to create any color in printing.
RGB is the primary color model for screens—this includes TVs, monitors, digital cameras and scanners. The values range from 0–255.
This can be used interchangeably with RGB, but was developed specifically for websites. HEX codes start with a # sign which is followed by six alphanumeric characters ranging from 00–FF that correspond to red, green, and blue.
PRMI Blue
PMS: 5405c
CMYK: 68, 35, 17, 40
RGB: 79, 117, 139
HEX: 4F758B
Overcast
PMS: 420c
CMYK: 6, 4, 7, 13
RGB: 199, 201, 199
HEX: C7C9C7
Marigold
PMS: 123c
CMYK: 0, 19, 89, 0
RGB: 255, 199, 44
HEX: FFC72C
Storm
PMS: 432C
CMYK: 65, 43, 26, 78
RGB: 51, 63, 72
HEX: 333F48
Tornado
PMS: 424C
CMYK: 30, 20, 19, 58
RGB: 112, 115, 114
HEX: 707372
Sandia
PMS: 7625c
CMYK: 0, 82, 80, 0
RGB: 225, 82, 61
HEX: E1523D
Scarlet
PMS: 7627C
CMYK: 5, 94, 88, 22
RGB: 167, 43, 42
HEX: A72B2A
Zest
PMS: 144C
CMYK: 0, 51, 100, 0
RGB: 237, 139, 0
HEX: ED8B00
Sun
PMS: 114C
CMYK: 0, 4, 87, 0
RGB: 251, 221, 64
HEX: FBDD40
Azure
PMS: 661C
CMYK: 100, 75, 0, 6
RGB: 0, 53, 148
HEX: 003594
Electric Blue
PMS: 299C
CMYK: 86, 8, 0, 0
RGB: 0, 163, 224
HEX: 00A3E0
Bluebird
PMS: 2985C
CMYK: 60, 0, 3, 0
RGB: 91, 194, 231
HEX: 5BC2E7
This is the most common color mode because it’s what all basic color laser and inkjet printers use to create a range of colors and tones. Print shops will often call this process color since it makes colors by adding differing quantities of these four colors. Each value is represented in percentages from 0% to 100%.
Spot color refers to premixing the color before printing. This leads to bolder, “cleaner” color.
These are the primary colors of light and are used on anything that projects light from screens to projectors. The values are represented by numbers 0–255 for each.
This is used in web development to represent the primary colors of light RGB in a six figure code that contains alphanumeric characters. The values are represented in pairs from 00–FF for each color.
Blue
Sincere, calming, secure, traditional, stable, reliable, trustworthy, intelligent, truthful, loyal, and confident.
Yellow
Hopeful, happy, enthusiastic, confident, optimistic, action, and fun.
Silver/Gray
Neutral, stable, calm, composed, dramatic, dignified, sophisticated, high-tech, and modern.
Red
Powerful, intense, passionate, exciting, courageous, assertive, dynamic, determined, warm, and bold.
Orange
Fun, energetic, warm, extroverted, adventurous, confident, social, enthusiastic, vital, and refreshing.