These are all Pantone-based spot colors, each of which has a unique code that was developed to guarantee color consistency. Pantone is an international color standard.
The CMYK color model refers to the four primary shades that are combined in different percentages to create any color in printing.
RGB is the primary color model for screens—this includes TVs, monitors, digital cameras and scanners. The values range from 0–255.
This can be used interchangeably with RGB, but was developed specifically for websites. HEX codes start with a # sign which is followed by six alphanumeric characters ranging from 00–FF that correspond to red, green, and blue.
CMYK: 68, 35, 17, 40
RGB: 79, 117, 139
CMYK: 6, 4, 7, 13
RGB: 199, 201, 199
CMYK: 0, 19, 89, 0
RGB: 255, 199, 44
CMYK: 65, 43, 26, 78
RGB: 51, 63, 72
CMYK: 30, 20, 19, 58
RGB: 112, 115, 114
CMYK: 0, 82, 80, 0
RGB: 225, 82, 61
CMYK: 5, 94, 88, 22
RGB: 167, 43, 42
CMYK: 0, 51, 100, 0
RGB: 237, 139, 0
CMYK: 0, 4, 87, 0
RGB: 251, 221, 64
CMYK: 100, 75, 0, 6
RGB: 0, 53, 148
CMYK: 86, 8, 0, 0
RGB: 0, 163, 224
CMYK: 60, 0, 3, 0
RGB: 91, 194, 231
This is the most common color mode because it’s what all basic color laser and inkjet printers use to create a range of colors and tones. Print shops will often call this process color since it makes colors by adding differing quantities of these four colors. Each value is represented in percentages from 0% to 100%.
Spot color refers to premixing the color before printing. This leads to bolder, “cleaner” color.
These are the primary colors of light and are used on anything that projects light from screens to projectors. The values are represented by numbers 0–255 for each.
This is used in web development to represent the primary colors of light RGB in a six figure code that contains alphanumeric characters. The values are represented in pairs from 00–FF for each color.
Sincere, calming, secure, traditional, stable, reliable, trustworthy, intelligent, truthful, loyal, and confident.
Hopeful, happy, enthusiastic, confident, optimistic, action, and fun.
Neutral, stable, calm, composed, dramatic, dignified, sophisticated, high-tech, and modern.
Powerful, intense, passionate, exciting, courageous, assertive, dynamic, determined, warm, and bold.
Fun, energetic, warm, extroverted, adventurous, confident, social, enthusiastic, vital, and refreshing.