PRMI Giving Network

What is Service?

To us, service means…
  • Giving time, not just money
  • Building relationships with those around us
  • Providing long-lasting, sustainable change

We encourage all acts of kindness, but focus on opportunities that impact the community in a significant and meaningful way.

Logos

Primary Logo

The PRMI Giving Network logo represents our corporate brand identity, and its integrity must be strictly maintained in order to continue to build and protect our brand.

Primary Logo

Logo Variants

These logos are to be used when the primary logo won’t work due to contrast or space ratio issues. Each variant will have a possible use scenario.

Monochrome Logos

Monochrome logos are available for when the blue/silver version wouldn’t have sufficient contrast. On all monochrome versions, the pyramid has a cutout that should always be on the right side (in relation to the text). There are three categories for monochromatic logos: white, black and other.

White Logos
White Version

Only use a white logo when printing the logo on a dark-colored background that requires additional contrast. Each variant will have a possible use scenario.

Black Logos
Black Version

Only use a black logo when the primary logo won’t work due to contrast or space ratio issues. Each variant will have a possible use scenario.

Other Color Logos
Blue Version

Only use an other color logo when the primary logo won’t work due to contrast or space ratio issues. Each variant will have a possible use scenario.

Safe Area

This illustrates the minimum clear space that needs to surround the various PRMI Giving Network logos. Maintaining this clear space ensures the logo always appears unobstructed and distinctly separate from other graphic elements. The x-height is based on the height of the pyramid.

Horizontal Full Safe
Vertical Full Safe

Size & Positioning

Minimum Logo Sizes

Horizontal Full Minimum Size Vertical Full Minimum Size

Other Criteria

Logo positioning, pairing with other logos, and prohibited use of PRMI logo also apply.

Copywriting

Usage

Our name must always be written as “PRMI Giving Network.”

If you are going to use the name twice in one publication, use “PRMI Giving Network” for the first mention. On every subsequent mention, you may use “the Giving Network.”

Terminology

We encourage you to be mindful with your language. Avoid words that generalize demographics based on stereotypes. Here are a few specific terms to avoid:

AVOID:

Charity

Poverty
 

Third World Country

INSTEAD, USE:

Non-profit organization

Specific resource needed in a case-by-case basis (“in need of food” or “in need of water,” or use “low access to resources”)

Specific country name, or “developing nation”