PRMI’s growth and longevity are built on our four foundational pillars.
PRMI’s core values shape the environment we want to create.
Our messaging should be rooted in our values and reflect our long-term dedication to service.
The Caregiver helps the less fortunate and supports the lives of others through comfort and nurturing. They also protect others from harm whenever possible. The characteristics of this archetype should be present in all PRMI messaging.
The Sage delivers truths that help the world make sense. They reveal meaning by making unexpected connections and support the learning and empowerment of others. By including elements of the sage archetype, we can become mentors to our audience members.
We’ll occasionally use a third archetype, the Jester, to add humor when appropriate. The Jester lives to enjoy each moment in life and lighten up the world.